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Research papers

Testing marketing action with scanning data

The constantly developing equipment of outlets in electronic check-outs offers new possibilities of responses to manufacturers' information needs. In fact, the installation of test zone like the SECODIP SCANNEL proves, at the same time, the dynamism...

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Authors: Denis Bied-Charreton, Isabelle Le Roy
June 15, 1988
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Citation

Bied-Charreton and Le Roy (1988a, June 15). Testing marketing action with scanning data. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/testing-marketing-action-with-scanning-data